As we age, the effects of time become more evident on our skin than on any other part of our body. The signs of ageing manifest through dryness, thinness, loss of suppleness, the emergence of fine lines and wrinkles, and sagging. These signs are primarily due to the gradual depletion of natural oils and collagen in our skin as we age. For women going through perimenopause and menopause, these skin problems become even more pronounced due to decreased oestrogen levels, which studies have shown are associated with thinning skin, increased wrinkles, dryness, and decreased firmness and elasticity.
Collagen, vital for maintaining healthy and elastic skin, also decreases as our bodies age. The production of elastin and hyaluronic acid also diminishes. Hyaluronic acid plays a crucial role in the skin’s ability to retain moisture, and a decline in its production causes the skin to become rough, flaky and cracked.
Therefore, taking proactive measures to moisturise the skin is crucial.
Addressing Skin Hydration Problems
While skin ageing is inevitable, advancements in science have paved the way for developing effective skincare products for ageing skin. One such breakthrough ingredient is silk sericin, a thick, glue-like protein extracted from the cocoon of the domestic silkworm (Bombyx mori).
In 2012, renowned scientists recognised sericin as a vital biomaterial for tissue regeneration and drug delivery. Numerous studies have since revealed that sericin has a remarkable affinity for human skin, providing powerful protective, nourishing, and hydrating properties surpassing any other skincare ingredient.
Silk sericin offers a variety of characteristics that could successfully combat the indications of skin ageing. Among these characteristics are:
1. Increased collagen production: As we age, our collagen production naturally reduces, resulting in the appearance of fine lines and wrinkles. Silk sericin boosts the skin’s natural collagen production, resulting in greater plumpness and suppleness and reduced visibility of fine lines and wrinkles.
2. Improved blood flow and nutrient delivery: Silk sericin encourages the formation of new blood vessels, which improves blood flow and nutrient delivery to the skin’s layers. This ability promotes tissue growth and vitality, resulting in younger-looking skin.
3. Anti-inflammatory properties: Silk sericin inhibits the production of pro-inflammatory cytokines, thereby lowering skin inflammation, redness, and irritation. It is perfect for delicate skin that is prone to inflammation.
4. Wound healing and scar reduction: Research has shown that silk sericin includes Transforming Growth Factors (TGF) β1, β 2, and β 3, which aid in wound healing and scar reduction. Furthermore, sericin increases cell proliferation, migration, and collagen creation, all of which are important in healing. Its antioxidant and antibacterial qualities also aid in wound healing.
6. Silk sericin moisturises the skin by replicating the Natural Moisturising Factor (NMF) and producing a protective barrier that reduces Trans-Epidermal Water Loss (TEWL). It effectively traps moisture and keeps the skin moisturised. This ability also promotes cell proliferation, shields the skin from UV radiation, and speeds up wound healing.
Celebrating the wonders of silk
In observance of Silk Road Week 2023, which opened on July 12, all qualified Singaporeans can get a free travel-sized moisturising jar from Alexandr&Co. To receive the free beauty jar, you must pre-register at https://www.alexandr-co.com/pages/ndp-moisturer-redemption. The moisturising products are redeemable through July 31, 2023, or while supplies last.
Furthermore, Alexandr&Co. is happy to offer Singaporeans an SGD 85 discount on its full-sized Silk Sericin Seriguard Moisturiser. During National Day, a special offer will lower the product’s price from SGD 185 to SGD 100, making it more accessible. Singaporeans can use this promotion by showing their national identification card at the Isetan counter or the promo code “NDP85” when shopping online. The promotion will be available from August 1 through August 31, 2023.
Customers can buy items from Alexandr&Co. online at www.alexandr-co.com or in person at the company’s primary location at Isetan Scotts’ luxury skincare area. Prices for the various goods range from SGD 94 to SGD 269 per item.
You may get more information at www.alexandr-co.com.